Felicitas Sabaté, Senior Graphic Designer
Selected Work
Design is the invisible construction of meaning: every decision made to communicate, and every one in service of the message.
About
I have over 8 years of experience helping brands develop a distinctive personality and a clear point of view.
Born in Buenos Aires, having spent time in Barcelona, and now based in Sydney (where I’m also a citizen), each culture I’ve lived in has shaped my visual perspective. It influences how I approach frameworks, make decisions, and bring brands to life through design and storytelling.
Over the past five years at FDM Group, I’ve led the development of brand and campaign frameworks that empowered more than six regions to independently manage and activate the FDM brand. I’ve collaborated with stakeholders across multiple time zones on global and regional projects, working with both B2C and B2B audiences.
Prior to that, I led design projects for wineries, Buenos Aires City Government, and Aftentika, my own design studio, where graphic and spatial design come together.
Experience
- FDM Group2021–Present
- Aftentika · Freelance2018–Present
- Buenos Aires City Government2016–2018
- Be Better Hotels2014–2016
Focus
- Branding & Brand Identity Systems
- Campaign design
- Editorial & print
- Art direction
- Spatial & event design
